Groundwork Tech

The right tools for your business. No fee.

Point-of-sale, scheduling, payroll, bookkeeping, payments. Picked by someone who isn't selling them. Set up by someone who actually knows what they're doing.

We get paid by the platforms · not by you
FIG. 01 · YOUR STACK BEFORE / AFTER
CURRENT · BEFORE POS · v1 SCHED · ? PAYROLL · old BOOKKEEPING · spreadsheet AUDIT RECOMMENDED POS SCHED PAYROLL BOOKS PAY
14 TOOLS5 TOOLS
FIG. 02 · THE PERSON WHO PICKS
ADVISOR NO COMMISSION ON YOUR SIDE PAID BY THE PLATFORMS

The right tools. Picked by someone who isn't selling them.

No bundled contracts. No quarterly upsells. No account manager who only calls when renewal is up. The IT person who actually picks up — and who has no reason to send you to anything but the tool that fits.

Groundwork Tech · Operating Principle
01  ·  The problem

There are 400 ways to ring up a sandwich. You shouldn't have to know which one.

Running a small business in 2026 means picking software you didn't go into business to pick. Point-of-sale. Scheduling. Payroll. Bookkeeping. Online ordering. Inventory. Reviews. Loyalty. Payments. Each category has dozens of options, every one of them aggressively marketed, half of them owned by the same three holding companies.

The pizzeria owner doesn't want to spend a Saturday reading reviews of POS systems. The salon doesn't want to compare scheduling apps. The HVAC company doesn't want to figure out which payroll provider knows how to file in Indiana. They want the right tool, set up correctly, working on Monday.

The people they usually ask — their bookkeeper, their neighbor's nephew, the rep who showed up uninvited — are either guessing or selling something. Neither one is going to send them to the tool that's actually right.

02  ·  How it works

Three steps. Then we get out of the way.

Step 01

Audit

A 30-minute call. We look at every tool you're paying for, what it costs, and what it's supposed to do. Most businesses are paying for at least three things they don't use.

Step 02

Recommend

A short written brief — what to keep, what to drop, what to replace. Plain English. Specific tools, specific prices, and the reason behind each pick.

Step 03

Implement

If you want help, we set it up. Migrate the data. Train your team on the parts that matter. Hand off a one-page runbook. Then we leave.

03  ·  Why no fee

Paid by the platforms. Not by you.

Software platforms pay us a referral fee when their tool fits your business. You pay them the same price you would anywhere else. We're paid by the platform, not by you — which means we have a strong reason to send you to the right tool, not the most expensive one. If a free tool fits, we'll tell you.

We also tell you which platforms pay us nothing. There are categories where the best tool doesn't run an affiliate program — we still recommend it. The model has to survive the recommendation, not the other way around.

04  ·  What we cover

The categories Main Street actually runs on.

i
Point-of-sale
Restaurants, retail, services. Counter, mobile, or tableside.
ii
Scheduling & booking
Appointments, classes, staff shifts, online reservations.
iii
Payroll & HR
Filing, direct deposit, contractor 1099s, benefits.
iv
Bookkeeping
Day-to-day books your accountant can actually use at year-end.
v
Payments
In-person, online, recurring. Rates that don't surprise you.
vi
Online ordering
Pickup, delivery, third-party marketplaces — without paying 30%.
vii
Inventory & vendors
Stock, purchase orders, supplier reorder thresholds.
viii
Reviews & loyalty
Google, Yelp, repeat-customer programs that don't feel slimy.
05  ·  Who we work with

Main Street SMBs. One location to ten.

Pizzerias, salons, HVAC companies, dentists, dry cleaners, auto shops, single-doc clinics, contractors, gyms, bookkeepers, accountants who need to recommend tools to their own clients.

We work especially well with owners who've been burned by a SaaS contract, who got told once that "the IT guy will set it up" and never got a call back, or who are running a tool stack their staff secretly hates.

We're not a fit for enterprise IT, for businesses that already have an internal systems person, or for owners looking for someone to manage their stack month-to-month. We pick, set up, and step back.

Stop paying for software you don't use.

Send us a list of what you're running today. We'll come back in a week with what to keep, what to drop, and what to replace.

tech@groundwork.co